Meet the Team

Sapphire Society Travels

Who We Are

Sapphire Society Travels is a family- and women-owned agency founded by three passionate partners who believe travel should be as unique as the people taking the journey. We specialize in custom land vacations, cruises, and curated experiences for families, couples, groups, and solo travelers.

As a franchise of Dream Vacations, we offer access to world-class suppliers with the personal attention of a boutique agency. With one partner based in South Korea, we bring a global perspective to our work—helping clients plan travel throughout Asia and beyond, while also supporting travelers interested in visiting Korea.

What sets us apart is our commitment to personalized service, thoughtful planning, and creating one-of-a-kind adventures that leave a lasting impression. Wherever you want to go, we’re here to make it seamless and unforgettable.

Together, we’re united by a clear mission: to build lasting relationships through custom, relationship-driven travel planning that spans generations. No matter where you're headed, we're here to help you get there—with expertise, care, and a personal touch.

Dream Vacations Franchise since January 2025.

Joey M. Reed

Principal Owner, CEO, Travel Advisor

As CEO, Joey leads the agency with strategic vision and a strong focus on delivering exceptional service in group and corporate travel. With a background in business operations and client management, she brings structure, insight, and leadership to every aspect of the company—ensuring each journey is smooth from planning to return.

Joey brings a world of experience to Sapphire Society Travels. She has explored destinations across Europe, Ireland, the Mediterranean, Argentina, and beyond, and has sailed on numerous cruises, including Alaskan, Caribbean, and transatlantic itineraries. Her global perspective and extensive cruise background give her a unique edge in designing seamless, high-quality travel experiences.

Samantha P. Rohr

Chief Marketing Officer, Travel Advisor

Samantha is our creative strategist and voice behind Sapphire Society’s brand. With a deep understanding of the evolving needs of solo travelers, Gen Z adventurers, and families, she specializes in designing travel that resonates with today’s dynamic explorers. Her enthusiasm and forward-thinking ideas help keep our offerings fresh and relevant.

Alexandra J. Rohr

Chief Sales Officer, Travel Advisor

Based in our Seoul, South Korea satellite office, Alexandra offers clients a global perspective and immersive access to travel across Asia and beyond. She specializes in international and group travel, with a passion for curating meaningful cultural experiences—especially for those interested in South Korean destinations.